iResponze® Partners with Delta Orlando Lake Buena Vista Hotel to Engage with Guests Online.

March 2, 2016 in Hotels by cipcipTrip

iResponze® is proud to be part of the essential functions of Marriott’s first Delta Hotels & Resorts brand in the United States, the Delta Orlando Lake Buena Vista. As the newly opened hotel emerges in the hospitality playground of Orlando, FL it will be important for them to continuously engage with their customers. iResponze will handle the hotel’s review monitoring, social listening, responding and reporting to reviews across 160+ channels.

“We are very excited to be open as the first Delta hotel in the United States,” said Will White, General Manager of the Delta Orlando Lake Buena Vista. “We are happy to have iResponze as a partner to serve our guests and we look forward to many years of success.”

Guests and hotels are forming a reciprocal relationship in the online environment. Through online reviews, guests are offering hotels the essential feedback they need to provide the best service and deliver the amenities guests want. In turn, hotels are showing guests they value their feedback by evolving to accommodate their needs. Rose Mentrie, Chief Innovation Officer for iResponze said, “It is a great time in the hospitality industry as hotels and guests are working together to provide the best experience possible.”

The relationship between iResponze and Delta Orlando Lake Buena Vista will facilitate ongoing engagement with past and future guests. “As a new hotel and brand in a demanding market, reputation management will be integral for the Delta Orlando Lake Buena Vista,” said Mentrie. “The engagement the hotel has with their guests will position them for continued success and grow brand awareness.”

“Adding this hotel to our portfolio solidifies our ongoing commitment to Marriott brands,” said Mentrie. “We are thrilled to welcome the hotel aboard and look forward to being part of the brand’s ground-up strategy.”

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